West Allis Privacy Policy
Last Updated: October 16, 2026
Welcome to our website (“Website”). This Privacy Policy describes how we collect, use, disclose, and protect personal information from or about you, including information we collect through the Website and in connection with the operation of our HVAC, plumbing, and electrical business (the “Services”).
Please read this Privacy Policy carefully. We may update this Privacy Policy from time to time. The effective date of the most current version will be posted at the top of this Privacy Policy.
If we make material changes to this Privacy Policy, we will post an updated Privacy Policy on our Website and may communicate such changes to you through our Website or via email. We encourage you to check back from time to time.
YOUR STATE PRIVACY RIGHTS:
IF YOU ARE A RESIDENT OF ALABAMA, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, INDIANA, IOWA, KENTUCKY, LOUISIANA, MARYLAND, MINNESOTA, MONTANA, NEBRASKA, NEW HAMPSHIRE, NEW JERSEY, OKLAHOMA, OREGON, RHODE ISLAND, TENNESSEE, TEXAS, UTAH, OR VIRGINIA, YOU HAVE CERTAIN PRIVACY RIGHTS UNDER YOUR STATE CONSUMER PRIVACY LAWS. PLEASE SEE SECTION 17 OF THIS PRIVACY POLICY FOR ADDITIONAL TERMS THAT MAY APPLY TO YOU.
1. What is Personal Information?
“Personal Information” or “Personal Data” means information that alone or in combination identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal Information excludes publicly available information and aggregated or deidentified information that cannot reasonably be used to infer information about, or otherwise be linked to, a particular consumer.
2. Categories of Personal Information We Collect
We collect the categories of Personal Information described in the chart below when operating our business:
| Category | Types of Personal Information |
|---|---|
| Identifiers | Full name; mailing address; billing address; Internet Protocol (“IP”) address; email address; and telephone number. |
| Customer Records | Name; address; telephone number; and consent to messaging. Note: When you make a purchase using a credit or debit card, that information is provided directly to our third-party Payment Processor (as defined in Section 4). The Payment Processor will send us the last 4 digits of your credit or debit card number to facilitate future transactions. If a customer provides credit card information to us verbally, we will input that information directly into our Payment Processor’s platform. |
| Commercial Information | Records of estimates you received; products or services you purchased, received, or considered; purchasing history; invoices; warranty records; and content of texts, emails, or survey answers you send to us. |
| Internet Activity | Internet or other electronic network activity information including browsing history, search history, your IP address, time zone, cookie ID, browser type, internet service provider, device ID, operating system, and information regarding your interaction with our Website, such as referring links, the websites you visit before and after visiting the Website, mouse movements, and the date and time of your visit. |
| Imprecise Geolocation Data | City, state, zip code, and country (based on your IP Address). |
| Audio and Video Recordings | We may use a third-party software tool to take pictures and make video and/or audio recordings in or outside your home or property to aid in preparing an estimate, performing repairs or remodeling services, to consult with third-party service providers, or to collect information necessary for us to perform the Services and demonstrate that we have completed the Services. We may use third-party service providers to record customer service calls. Please see Section 8 for additional information regarding call recordings. We maintain security videos in our business locations where tools and supplies are maintained. We use cameras in our trucks for safety purposes. |
| Professional or Employment Information | Professional or employment-related information that you provide when you apply for a job with us or when you are hired for a position with us. |
| Educational Information | Education-related information, including information you provide when you apply for a position with us. |
| Inferences | Inferences drawn from other categories of Personal Information we collect are used to create a profile about your consumer preferences and purchasing tendencies. |
| Sensitive Personal Information | Some types of Professional or Employment Information that we may ask for to facilitate your employment with us may be considered Sensitive Personal Information, such as a Social Security number or a driver’s license number. |
3. Sources of Personal Information We Collect
We collect Personal Information from or about you from the following sources:
- Directly from You. For example, we collect Personal Information from you when you request a quote, schedule a Service appointment, make a payment, visit our offices, apply for a position with us, provide feedback, or when you otherwise communicate with us by phone, text, or email.
- Electronically. For example, we collect Personal Information electronically through placement of Cookies (as defined in Section 6 of this Privacy Policy) when you use our Website.
- From Third Parties. We collect Personal Information from third parties, including our parent company, affiliated companies, business partners, service providers, and advertising and analytics partners. We may combine data from these third-party sources with Personal Information or other data we collect. This enhances our existing information about our customers (e.g., adding address data), improves our ability to contact you, and enhances our marketing capabilities.
4. Purpose for Collecting and Using Your Personal Information
We collect your Personal Information for the purposes described below. We also provide examples of those purposes and the categories of Personal Information collected for each purpose.
| Purpose | Examples | Categories of Personal Information |
|---|---|---|
| Customer Communications and Support | To answer your questions; provide customer service; respond to your request for an estimate; manage appointments; follow up on Services; handle concerns and feedback; service your customer account; and communicate with you about your account or our Services. | Identifiers, Customer Records, Commercial Information, Internet Activity, Audio and Video Recordings, and Inferences. |
| Facilitating Purchases | To facilitate and complete your purchase. We use a third-party, PCI-compliant payment processor (“Payment Processor”) to facilitate payments. When you make a purchase, your payment card information is sent directly to our Payment Processor. | Identifiers, Customer Records, and Commercial Information. |
| Providing, Scheduling, and Administering Services | To schedule and perform our Services; to confirm a Service location; to coordinate technician arrival windows; to prepare estimates; to send invoices; and to maintain product, service, warranty, and transaction records. Third-Party Financing. We may offer you the opportunity to obtain financing for the Services through third-party lenders. If you choose to apply for or obtain such financing, any Personal Information you provide in connection with the financing will be submitted directly to the applicable lender and will be collected, used, disclosed, and otherwise processed in accordance with that lender’s privacy policy. | Identifiers, Customer Records, Commercial Information, Internet Activity, Audio and Video Recordings, and Imprecise Geolocation Data. |
| Operating and Improving Our Business | To run our day-to-day operations; manage our customer and vendor relationships; handle our accounting and reporting obligations; maintain our records; support our audits; evaluate our service quality; improve our training; refine our pricing and offerings; share information with our parent company and our sister companies for operating our business and administrative purposes and to support the provision of our Services; and better understand demand for our Services. | Identifiers, Customer Records, Commercial Information, Internet Activity, Audio and Video Recordings, and Inferences. |
| Marketing and Targeted Advertising | To send you promotions, newsletters, membership offers, third-party financing offers, promotions, and information about our Services and the services of our parent company, and our sister companies that may interest you; and to serve you targeted advertising or cross-contextual behavioral advertising (together, “Targeted Advertising”). | Identifiers, Commercial Information, Internet Activity, Imprecise Geolocation Data, and Inferences. |
| Operating Our Website and Performing Analytics | To operate, maintain, secure, and improve our Website; to analyze the operation and usage of our Website; and to understand how visitors use our Website. | Identifiers, Internet Activity, and Imprecise Geolocation Data. |
| Security and Monitoring | To protect our IT systems, offices, property, vehicles, and data; to investigate security incidents; to prevent fraud, theft, and unauthorized access to our IT systems; to support safety measures; to monitor office locations or service interactions where allowed by law; and to support employee, customer, and workforce safety and security. | Identifiers, Customer Records, Internet Activity, Imprecise Geolocation Data, Audio and Video Recordings, Professional or Employment Information, and Sensitive Personal Information. |
| Recruiting and Employment Purposes | To receive and review applications, communicate with candidates, verify qualifications, schedule interviews, manage recruiting and onboarding, administer payroll and benefits, provide training, confirm licensing and certifications, perform background checks, drug screening, and other employment-related processes, subject to applicable law. | Identifiers, Professional or Employment Information, Educational Information, and Sensitive Personal Information. |
| Legal Purposes and Protection of Rights | To comply with our legal obligations; respond to subpoenas, court orders, or regulatory requests; enforce or apply our Terms of Use or other agreements; to protect our rights, property, and safety and those of others; to obtain legal or business advice; and to investigate, bring or defend claims. | Identifiers, Customer Records, Commercial Information, Internet Activity, Audio and Video Recordings, Imprecise Geolocation Data, Professional or Employment Information, Educational Information, Inferences, and Sensitive Personal Information. |
| Business Transactions | To evaluate, negotiate, and complete a merger, acquisition, change of control, financing, reorganization, bankruptcy, sale of assets, or other similar business transaction (a “Business Transaction”); to share relevant records for due diligence and transition planning in connection with a Business Transaction; and to transfer Personal Information in connection with a Business Transaction. | Identifiers, Customer Records, Commercial Information, Internet Activity, Imprecise Geolocation Data, Audio and Video Recordings, Professional or Employment Information, Educational Information, Inferences, and Sensitive Personal Information. |
5. Categories of Third Parties with Whom We Share or to Whom We Disclose Your Personal Information
We may share your Personal Information with, or disclose your Personal Information to, the following categories of third parties:
| Party | Examples | Categories of Personal Information |
|---|---|---|
| Our Parent Company | We may share or disclose your Personal Information to our parent company to support our business operations, receive services, or assist us with marketing and advertising activities. | Identifiers, Customer Records, Commercial Information, Internet Activity, Imprecise Geolocation Data, Audio and Video Recordings, Professional or Employment Information, Educational Information, Inferences, and Sensitive Personal Information. |
| Our Affinity Companies | We may share or disclose Personal Information with other companies which are part of our family of companies, associated through our ownership structure. We do so to support our business operations, receive services, and assist us with marketing and advertising activities. | Identifiers, Customer Records, Commercial Information, and Inferences. |
| Service Providers | We may disclose your Personal Information to third-party service providers to assist us with the operation of our business, such as technicians, subcontractors, technical support providers, platform providers, software service providers, and marketing service providers. These service providers are required to protect your Personal Information and to use it only to provide services for us. | Identifiers, Customer Records, Commercial Information, Internet Activity, Imprecise Geolocation Data, Audio and Video Recordings, Professional or Employment Information, Educational Information, Inferences, and Sensitive Personal Information. |
| Professional Advisors | We may share your Personal Information with our professional advisors, such as attorneys, accountants, financial advisors, insurance brokers, and business advisors, in their capacity as advisors to us in our business, tax, and legal obligations. | Identifiers, Customer Records, Commercial Information, Internet Activity, Imprecise Geolocation Data, Audio and Video Recordings, Professional or Employment Information, Educational Information, Inferences, and Sensitive Personal Information. |
| Advertising and Analytics Partners | We may share your Personal Information with certain third-party analytics and advertising partners to send you Targeted Advertising and to analyze the operation and usage of our Website. | Identifiers, Commercial Information, Internet Activity, Imprecise Geolocation Data, and Inferences. |
| Governmental Entities and Law Enforcement | We may disclose Personal Information about you to governmental authorities or law enforcement if required by law or if we reasonably believe that disclosing the Personal Information is needed to comply with any valid legal process, governmental request, or applicable law, rule, or regulation; to protect the Company’s rights, property, and safety and those of our customers, employees, and/or others; or to detect and resolve fraud or security concerns. | Identifiers, Customer Records, Commercial Information, Internet Activity, Imprecise Geolocation Data, Audio and Video Recordings, Professional or Employment Information, Educational Information, Inferences, and Sensitive Personal Information. |
| Parties to Business Transactions | In the event we are involved in a Business Transaction, we may disclose or share your Personal Information as part of a due diligence process in connection with the proposed or completed Business Transaction. We may sell and transfer your Personal Information to the subsequent owner(s) or successor entity as part of the Business Transaction. | Identifiers, Customer Records, Commercial Information, Internet Activity, Imprecise Geolocation Data, Audio and Video Recordings, Professional or Employment Information, Educational Information, Inferences, and Sensitive Personal Information. |
6. Cookies and Other Tracking Technologies
We use cookies, pixels, web beacons, script tags, and certain other tracking technologies on our Website. In this Privacy Policy, we refer to all of these technologies as “Cookies.”
Personal Information We Collect Using Cookies
We use Cookies to collect information about your device and how you use our Website as further described in Section 2 and Section 4 above. For instance, we collect information about your Internet Activity using Cookies. We may combine information collected through the use of Cookies with other Personal Information we collect from or about you.
A Cookie can either be a “session” Cookie or a “persistent” Cookie. Session Cookies exist only as long as you are visiting the Website and are typically deleted when you exit your web browser. Persistent Cookies remain active until their predetermined expiration date. Each time you visit a site that has implemented a persistent Cookie, the persistent Cookie is renewed. You can manually delete persistent Cookies through your browser settings.
Why We Use Cookies
We use Cookies to operate and secure our Website, to help improve the performance of the Website, to remember your preferences when you visit the Website, to understand how visitors use our Website, and to support our marketing, Targeted Advertising, and analytics activities. We use the following categories of Cookies on our Website:
Essential Cookies. These Cookies are necessary for the Website to function, support security features, and enable core services. Without these essential Cookies, our Website would not perform properly, and you would not be able to use certain services.
For example, we use Google’s reCAPTCHA Enterprise product for security purposes:
- reCAPTCHA. reCAPTCHA Enterprise is a tool provided by Google that helps us secure the Website and prevent spam accounts. To enable this feature, reCAPTCHA places a Cookie on your computer or mobile device. reCAPTCHA may collect hardware and software information, such as device and application data, and send that information to Google for analysis to determine whether your interactions with the Website are from a legitimate user. Google’s processing of this information is governed by Google’s Cloud Terms of Service and Cloud Data Processing Addendum.
Preference and Performance Cookies. These Cookies help remember your preferences and settings, improve how the Website functions, and help us understand how visitors interact with the Website so we can improve Website performance and user experience.
Targeted Advertising Cookies. We use third-party advertising and marketing companies to serve Targeted Advertising on our behalf. These advertisements are customized based on your past visits to our Website. The data collected may be associated with your Personal Information. These advertisements may appear on the Website or on other websites. For example, we use the following advertising services:
- Google Advertising and Marketing Services. We use Google advertising and marketing services to serve targeted advertisements. As a result, we collect and share certain user data with Google.
- Data Collection and Processing: Google may collect or receive personal information from our Website, including cookie data, IP addresses, and device identifiers. This information is used to personalize the advertisements you see and to analyze Website traffic.
- How Google Uses Data: Google processes this data in accordance with its own privacy standards. To understand exactly how Google uses information from sites that use its services, please review How Google uses information from sites or apps that use our services.
- Your Consent and Control: We obtain your explicit consent for personalized advertising where legally required. You have the right to manage your consent at any time.
- Managing Your Ad Settings: You can opt out of personalized advertising or control the data Google uses to show you ads by visiting the Google My Ad Center and adjusting your device-level privacy settings.
For more information about how Google uses Personal Information from our Website, see How Google uses information from sites or apps that use our services – Privacy & Terms – Google. If you do not want Google to use your Personal Information for these purposes, you can visit My Ad Center.
- Meta Pixel. We use the remarketing services of Meta on our Website. We use Meta Connect and Meta Custom Audiences to understand how you interact with our Website and deliver targeted advertisements to Website visitors across Meta-owned social media platforms. To learn more about Meta Custom Audiences, see about website custom audiences | Meta Business Help Center. For more information about Meta’s privacy practices, please review Meta’s Privacy Policy. To opt out of such processing, please visit Meta’s ad preferences page.
- Amazon Advertising. We use Amazon advertising and measurement services that may collect information about your interactions with our website and advertisements. Amazon may use cookies, pixels, and similar technologies to help measure ad performance, attribute conversions, and provide advertising-related services. You can learn more about how Amazon collects and uses Personal Information by visiting its Privacy Policy.
- Microsoft Ads and Microsoft Clarity. We may use Microsoft Ads and Microsoft Clarity to understand how you use and interact with our Website through behavioral metrics, heatmaps, and session replay and to improve and market our Services. Website usage data is captured using first- and third-party Cookies and other tracking technologies to determine the popularity of our Services and to understand your online activity. In addition, we use this information for Website optimization, security and fraud prevention, and advertising purposes. For more information about how Microsoft collects and uses your data, please refer to the Microsoft Privacy Statement. To opt out of personalized advertising associated with Microsoft Advertising, please visit Microsoft Advertising’s opt-out page.
Analytics Cookies. We use certain third-party Cookies on our Website from companies that provide us with analytics data about how you use the Website. We use these tools to help us improve our Website performance, to understand how our users engage with our Website, to understand our Targeted Advertising activities, and to improve your user experience. These technologies may collect information about your interactions with the Website. The third-party analytics providers use this information to provide us with reports that we use to better understand and measure how users interact with our Website. For example, we use:
- Google Analytics. Google Analytics is a tool that places Cookies on your computer or mobile device and transmits certain information that we select about your use of our Website. Google allows you to opt out of Google Analytics via its opt-out page. For more information on how Google uses Personal Information, visit Google's Privacy Policy and Google's page explaining how it uses data when you visit its partners’ websites or apps. To learn more about Google’s privacy practices, please review the Google Privacy Policy. You can also download the Google Analytics Opt-out Browser Add-on to opt out of your data being used by Google Analytics.
Social Media
We have social media accounts on Facebook, X, TikTok, Instagram, LinkedIn, YouTube, and other social media services. If you select those links on our Website, you will be transferred to those third-party social media websites. When you visit those social media websites, the privacy and data processing practices are governed by the privacy policies on those websites.
- YouTube. We use the YouTube application programming interface (API) services to allow you to access YouTube content from our Website. Your use of YouTube is governed by YouTube’s terms of service and privacy policy and not by our Terms of Use or this Privacy Policy. We encourage you to read the YouTube terms of service and privacy policy, which are available on its website.
7. SMS/TEXT MESSAGING
We maintain certain text message programs. If you choose to opt in to participate in one of our text message programs, we will collect your mobile phone number and other information related to your participation. We will use that personal information to send: (a) transactional and service-related text messages, such as appointment confirmations and reminders, scheduling updates, technician arrival notifications, estimates, invoices, and follow-up opt-in consent messages about services you have requested; and (b) if you separately opt in, we may also send you marketing and promotional text messages, such as offers, discounts, and seasonal or membership promotions.
When you opt in to receive text messages, we collect and store the information you provide and information related to your participation in the text message program, including your mobile phone number, the message category you selected, the consent language presented to you during the opt-in process, the date and time of such consent, the source and method of consent, and your messaging interaction records, such as delivery status, replies, help requests, and opt-out status.
We use this information to provide the text messages you request, including transactional and service-related messages, customer support, marketing and promotional messages.
We may share limited messaging-related information with vendors and service providers that help us operate our business and our text message programs, such as messaging platform providers, CRM providers, scheduling systems, customer support providers, and compliance service providers. We do not sell, rent, or share your mobile phone number, text messaging opt-in data, or consent records with third parties or affiliates for their own marketing or promotional purposes.
You may opt out of receiving promotional text messages at any time by replying STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any text message from us, or by contacting us at 1-855-216-1006 or privacy@homeservicesprivacy.com.
Message frequency varies. Message and data rates may apply. For more information about our text messaging program, see the SMS/Text Message Terms and Conditions section of our Terms of Use, found here: Terms of Use - SMS Section.
8. CALLS, CALL RECORDING, AND AI VOICE ASSISTANTS
When you call us or we call you, we may collect and store: the contents of the call, including audio recordings and transcripts; your phone number and caller-ID information; the date, time, and duration of the call; and information you provide during the call, such as your name, service address, and details about your service needs. We use call information and recordings to schedule and provide services, respond to your inquiries, maintain quality assurance, train our teams, resolve disputes, prevent fraud, maintain security, and comply with legal obligations. We retain call recordings and transcripts for as long as reasonably necessary to fulfill our business purposes.
Where required by law, we will notify you at the beginning of a call that it may be recorded by our third-party service provider using automated or artificial intelligence (“AI”) powered voice assistants and request your consent to record. If you do not wish to be recorded, you may end the call and contact us at privacy@homeservicesprivacy.com. The state privacy rights described in this Privacy Policy apply to audio recordings and transcripts of your calls.
Some calls are answered or placed by AI-powered voice assistants operated by service providers on our behalf. These providers process call audio, transcripts, and related information to operate the assistant and help us schedule and deliver services. If you interact with an AI voice assistant, you may request to be transferred to a human representative, where one is available. If a human representative is unavailable, you may instead end the call and contact us at privacy@homeservicesprivacy.com.
9. Your Privacy Choices
We recognize that you may want to limit how your Personal Information is collected, used and shared. We currently offer the following choices and options for you to limit the use of your Personal Information when visiting our Website:
Update your Personal Information. You may update your Personal Information by contacting us using the information in Section 16 below.
Opt-Out of Marketing Communications. We may send you marketing and other promotional materials and notifications by email, text message, phone and mail with your consent. Your options for managing your marketing preferences are:
- Email. You can opt out of marketing or advertising emails by clicking the unsubscribe button in the email or contacting us at privacy@homeservicesprivacy.com with “Unsubscribe” in the subject line.
- Text Messages. If you no longer wish to receive texts from us, you may opt out using any of the methods provided in Section 7 above.
- To Opt-Out of Other Communications. You may request that we remove you from our telephone marketing list by contacting us using the information in Section 16 below.
Opting out of marketing communications does not opt you out of receiving non-marketing communications, such as notifications of changes to our Website or policies, or information about the Services you have requested.
Opt-Out of Targeted Advertising. If you wish to opt out of online Targeted Advertising, you can do one or more of the following:
- Change your Browser Settings. The “Options” or “Settings” sections of most internet browsers will tell you how to manage Cookies and how to disable Cookies. You can disable some Cookies through your browser settings, but please note, disabling Cookies may impact some of the features of our Website and prevent the Website from operating as intended.
- Change your Preferences. You can change your preferences with respect to interest-based advertising, by:
- utilizing the opt-out mechanism provided by the Digital Advertising Alliance (“DAA”) by clicking on YourAdChoices (for browsers) or installing the AppChoices tool on your device (for app-based opt-outs); or
- utilizing the tool provided by The Network Advertising Initiative (“NAI”) that allows consumers to opt out of certain interest-based ads delivered by NAI members' ad networks. To learn more about opting out of interest-based advertising or to use the NAI tool, see NAI’s How to Opt Out page.
Please note that even if you opt out of receiving interest-based advertising, you may still receive advertisements, but they will be more general in nature. In addition, you will need to change the Cookie settings on each of the browsers you use to visit our Website. Finally, the electronic device you use to visit our Website may offer relevant privacy settings; please see the device settings for details.
- Global Privacy Control. You may opt out of certain third-party Cookies on our Website by using the Global Privacy Control on the browsers or extensions that support such a signal. To learn more about the Global Privacy Control, you can visit https://globalprivacycontrol.org. To communicate your opt-out preferences through the Global Privacy Control each time you visit our Website, you will need to enable the Global Privacy Control on every browser you use to visit the Website.
10. How We Secure Your Personal Information
We use commercially reasonable physical, technical, and organizational measures designed to secure Personal Information we collect against loss, misuse, alteration, or unauthorized access or acquisition. WHILE WE STRIVE TO PROTECT PERSONAL INFORMATION, WE CANNOT GUARANTEE THE SECURITY OF PERSONAL INFORMATION.
11. Protection of Children's Personal Information
This Website is not directed at children under 18 years of age. We do not knowingly collect, use, or share Personal Information from children under 18. If you are a parent or legal guardian and believe we have collected the Personal Information of your child without your consent, please contact us using any of the contact methods in Section 16 and we will make commercially reasonable efforts to delete such Personal Information.
12. Deidentified and Aggregated Information
We may create and use deidentified or aggregated information derived from Personal Information in a manner that does not reasonably identify an individual. We take reasonable measures to ensure that such information cannot be associated with an identifiable individual, publicly commit to maintaining and using the information only in deidentified form, and contractually require any recipients of deidentified information to comply with these requirements. Deidentified or aggregated information is not Personal Information for purposes of this Privacy Policy or applicable law and may be used for any lawful purpose.
13. Third-Party Links
The Website contains links to websites not owned or controlled by us, or our parent company. The privacy practices of these websites are governed by their own privacy policies, not this Privacy Policy. We encourage you to review the privacy policy of each website you visit.
14. Access from Outside the United States
This Website is intended only for U.S. residents. If you access the Website from outside the United States, please be aware that Personal Information may be transferred to, stored in, and processed in the United States. Certain governmental authorities may not consider the level of protection of Personal Information in the United States to be equivalent to that required by other jurisdictions. If you share your Personal Information when visiting the Website, you consent to the processing of that Personal Information in the United States.
15. Data Retention
We will retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected. We also retain Personal Information to honor warranty periods, maintain our ongoing business relationship with you, meet our legal, accounting, administrative, or operational requirements, meet our reporting obligations, and improve our Services, our business, and our customer service efforts. When Personal Information is no longer needed, we will delete, deidentify, or aggregate it in accordance with applicable law and our retention practices.
16. Contact Us
If you have any questions regarding this Privacy Policy, or would like to exercise any of your rights under state privacy laws, you may contact us using the information below:
Phone: 1-855-216-1006
By E-mail: privacy@homeservicesprivacy.com
17. Your State Consumer Privacy Rights
Certain states have consumer privacy laws that provide their residents with the ability to exercise certain privacy rights related to their Personal Information. These states include Alabama, California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Louisiana, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oklahoma, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia.
Subject to certain limitations such as (a) exceptions permitted by applicable law and (b) verification of your identity, consumers living in the states which have a consumer privacy law listed above may exercise the following state consumer privacy rights with regard to their Personal Information. These rights are generally similar, but there are slight variations depending on your state of residency. In the event of a conflict between this Section 17 and the remainder of this Privacy Policy, this section shall take precedence for residents of the applicable state.
| State Privacy Rights |
|---|
| Right to Access/Know. Residents of the following states have the right to confirm whether we are processing your Personal Information and to access such Personal Information: Alabama, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Louisiana, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oklahoma, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia. California residents have the right to know any of the following: (a) the categories of Personal Information we collected from you, (b) the categories of sources from which the Personal Information was collected, (c) the business or commercial purpose for collecting your Personal Information, (d) the categories of third parties with whom we shared your Personal Information, and (e) the specific pieces of Personal Information we collected from you. |
| Right to Request the Deletion of Your Personal Information. Residents of the following states may request to delete their Personal Information: Alabama, California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Louisiana, Oklahoma, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia. In some instances, we may decline to honor your request or only honor your request in part, where, for example, if an exception to this right applies such as when Personal Information is required for compliance with certain laws and regulations. |
| Right to Correct. Residents of the following states may request to correct inaccurate or outdated Personal Information we maintain: Alabama, California, Colorado, Connecticut, Delaware, Indiana, Kentucky, Louisiana, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oklahoma, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia. |
| Right to Data Portability. Residents of the following states may request a copy of the Personal Information we have collected from or about you in a portable and, to the extent technically feasible, readily usable format: Alabama, California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Louisiana, Oklahoma, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia. |
| Right to Opt Out For California Residents: Right to Opt-Out of Sale or Sharing of Personal Information. If you are a resident of California, you can opt-out of the sale or sharing of your Personal Information for cross-contextual behavioral advertising. For Residents of Other Applicable States: Right to Opt-Out of Targeted Advertising, Sale of Your Personal Information. If you are a resident of the following states, you may request to opt-out of the processing of your Personal Information for Targeted Advertising, selling your Personal Information: Alabama, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Louisiana, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oklahoma, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia. To exercise your opt-out rights: Following the link found here: Privacy Preferences / Opt-Out Request Calling our toll-free number: 1-855-216-1006 Emailing us at: privacy@homeservicesprivacy.com Broadcasting a recognized opt-out preference signal: We currently recognize the Global Privacy Control (the “GPC”) (on the browsers and/or browser extensions that support such a signal). For California consumers, if you broadcast a GPC signal, we will display on the browser that we are honoring that signal. To learn about the GPC browser signal, visit: https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use. |
| Right to Non-Discrimination. You will not receive different prices, services, or treatment for exercising your state consumer privacy rights. |
| Right to List of Third Parties to Whom We Disclose Personal Information. Residents of Delaware, Maryland, Minnesota, and Oregon may request a list of the third parties to which we have disclosed Personal Information. Connecticut residents can request a list of the third parties to whom we have sold or may sell Personal Information. |
| Right to Appeal. If you are a resident of Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Louisiana, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oklahoma, Oregon, Rhode Island, Tennessee, Texas, or Virginia, and we deny your consumer privacy rights request, you may have the right to appeal our decision. If you wish to appeal, you can follow the “Appeal Process” below for our appeal procedure and timeframes. Appeal Process. Time to Appeal: If you choose to appeal our denial of your consumer privacy rights request, you must submit your appeal within sixty (60) days of your receipt of our denial. How to Appeal: To appeal, submit your request using any of the contact methods listed under “How to Exercise Your Consumer Privacy Rights.” When We Will Respond: Within forty-five (45) days of our receipt of your appeal, we will notify you in writing of our decision to grant or deny your appeal. Our response will include an explanation of the reasons for our decision. If We Deny Your Appeal: If we deny your appeal, we will provide you with a written response which includes information about how you can submit a complaint to your state Attorney General’s Office or relevant government agency. |
How to Submit a Request to Access, Correct, Delete, Port Your Personal Information or Request a List of Third Parties
When we receive your request: (a) we will acknowledge that we have received it; (b) we will try to match the information you provide in making the request with Personal Information we already maintain. We may need additional information to comply with your request or to verify your identity. If so, we may ask you to provide such additional information needed to comply with your request or authenticate your identity.
To exercise your applicable state consumer privacy rights described in this Privacy Policy, you may submit your request to us in any of the following ways:
- Calling our toll-free number: 1-855-216-1006;
- Using the following webforms: State Consumer Privacy Rights Request; or
- Emailing us at: privacy@homeservicesprivacy.com.
Making a Rights Request
Verifiable Consumer Requests. For your request(s) to access/know, delete, correct, port, and receive a list of third parties, we need to authenticate your identity before considering your request. Depending on your state of residence, we may also need to authenticate your identity to comply with your request to opt out. In order to authenticate your identity, you must provide us with sufficient information to allow us to reasonably authenticate that you are the person about whom we have collected Personal Information, and you must describe your request with sufficient detail that allows us to respond. We will only use Personal Information we collect during the verification process for the purpose of verifying your identity.
If additional information is required to process your request, we will notify you of the specific information necessary to comply with your request. If we are still unable to verify your identity as required by applicable laws and regulations, we will decline to comply with your request and let you know why.
When We Will Respond. We will try to respond to your request within forty-five (45) days. If we require additional time, we will inform you of the reason and the extension period permitted under applicable law.
Use of Authorized Agents
For Opt-Out Requests: Residents of California, Colorado, Connecticut, Delaware, Louisiana, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, and Texas may use an authorized agent to submit a request to exercise their opt-out right on their behalf.
If you appoint an authorized agent to exercise your opt-out rights, we will ask the authorized agent to provide us with verification of their authority to act on your behalf. Depending on your state of residency, we may also ask you to verify your own identity directly with us. We will deny a request from an authorized agent if we do not have proof that the agent is authorized to act on your behalf. Authorized agents may submit an opt out request here. Privacy Preferences / Opt-Out Request
For Other Requests By Authorized Agents: California residents may use an authorized agent to submit requests to exercise their rights to know, delete, or correct. If you appoint an authorized agent to submit these rights requests, we will ask the agent to provide us with verification of their authority to act on your behalf. We may also ask you to do either of the following: (i) verify your own identity directly with us or (ii) directly confirm with us that you provided the authorized agent permission to submit the request. We may deny a request from an authorized agent if we do not have proof that the agent is authorized to act on your behalf. Authorized agents may submit a rights request on behalf of a California consumer here. State Consumer Privacy Rights Request
Additional Information for California Residents
Categories of Personal Information We Have Collected. During the past 12 months, we have collected the following categories of Personal Information: Identifiers; Customer Records; Commercial Information; Internet Activity; Imprecise Geolocation Data; Audio and Video Recordings; Professional or Employment Information; Educational Information; Inferences; and Sensitive Personal Information.
Categories of Personal Information Disclosed for a Business Purpose. In the last 12 months, we have disclosed the following categories of Personal Information to service providers and third parties for business purposes: Identifiers; Customer Records; Commercial Information; Internet Activity; Imprecise Geolocation Data; Audio and Video Recordings; Professional or Employment Information; Educational Information; and Sensitive Personal Information.
Categories of Personal Information Shared. In the last 12 months, we have not sold your Personal Information to a third party for monetary compensation. In the last 12 months, we have “sold” or “shared” the following categories of Personal Information with third parties for the purpose of serving cross-contextual behavioral advertising and performing data analytics on the Website. Identifiers; Commercial Information; Internet Activity; Imprecise Geolocation Data; and Inferences.
Use and Disclosure of Sensitive Information. We only use and disclose Sensitive Personal Information for employment-related purposes and other business purposes permitted under the CCPA and its implementing regulations (Cal. Code Regs. tit. 11, § 7027(m)).
Financial Incentive Offerings. We may offer discounts and giveaways from time to time. In exchange, we will collect, use, share, and retain certain Personal Information from you. We will also maintain and utilize the Personal Information you provide for future marketing purposes. These discounts and giveaways may be considered a financial incentive under the CCPA. These financial incentives are reasonably related to the value of the Personal Information you provide.
We make a reasonable, good-faith determination of the estimated value such information provides to our business, taking into consideration the value of the offer itself and the anticipated revenue generation from brand loyalty and repeat purchases. We calculate the value of the offer and financial incentive by using the expense related to the offer.
California Shine the Light Act. California Civil Code Section 1798.83 permits users of our Website that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please email us at: privacy@homeservicesprivacy.com.
Do Not Track. “Do Not Track” is a privacy preference concept that would have allowed users to configure and communicate their privacy preferences via their web browsers. There is currently no universally accepted standard for how companies should respond to Do Not Track signals. At this time, we do not honor Do Not Track signals.
Nevada Residents: Consumer Opt-Out
Nevada law (Chapter 603A of the Nevada Revised Statutes) permits Nevada residents to opt out of certain sales of their covered information. To submit an opt-out request, please contact us at privacy@homeservicesprivacy.com. We will process verified requests in accordance with applicable Nevada law.





